Jarid Brown

Jarid Brown is the Director of Communications at United Way of Central Illinois

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Jarid Brown is the Director of Communications at United Way of Central Illinois and owner of HCM Brown, a digital marketing firm in Springfield, Illinois.  In 2009, Jarid Brown left his private sector employment with a Fortune 500 Company to apply his marketing experience to the nonprofit sector.  During the ensuing 3 years, Jarid Brown has established himself as a powerful voice in the nonprofit marketing community.  Jarid Brown's work as the Director of Online Interactions at The Hope Institute for Children and Families earned recognition throughout the nonprofit industry.  Working together with Hope's development team, Jarid launched the organization's first online marketing and integrated fundraising strategy resulting in multiple case studies published on multiple nonprofit marketing websites and a cover story in the November 2011 edition of Fundraising Success Magazine.  Jarid Brown earned additional industry recognition his story was published as the featured story of the first chapter of the 3rd Edition of Web Marketing For Dummies in January 2012.  In 2011, responding to increased inquiries for his advice, Jarid Brown started HCM Brown, a full service marketing, consulting, and web design firm.  Today, Jarid Brown has provided consulting and marketing development services to dozens of nonprofit organizations, political campaigns, and private service and retail businesses.  In May 2013, Jarid took on a new role as the Director of Communications for United Way of Central Illinois.    

Director of Communications at United Way of Central Illinois

May 2013 - Present | Springfield, IL

Owner at HCM Brown

January 2011 - Present | Springfield, IL

For your business, first impressions mean everything. We work with you to create effective and remarkable branding solutions that can be integrated across every marketing platform to assure a clear, concise, consistent brand identity. At HCM Brown, Jarid Brown works with you to design and develop customized, creative digital and tradtitional marketing solutions including a full suite of consultative and technical solutions. We specialize in marketing consulting, digital media strategy development and online marketing solutions including website design and development, mobile apps, newsletters and more. We create solutions that are marketing-driven, professional, easy to use, and integrated with your brand identity.

Director, Online Interactions at The Hope Institute for Children and Families

October 2009 - Present | Springfield, IL

Director of Online Interactions, including web development, digital marketing, creative marketing and social media activities for Hope’s programs, including The Autism Program of Illinois, the nation’s largest network of services and resources for children with autism spectrum disorders. Hope’s programs impact more than 23,000 children and families in Illinois. Duties include development of the organization’s traditional marketing, digital marketing, web production and online fund-raising efforts. Duties included development and implementation of social media strategy, web content production, email marketing system, and digital content.

Southern Illinois University - Carbondale

1994 – 1997

Marketing

Concentration: Marketing & Finance

Marketing, Social Media, Website Design, Graphics Design, Digital Marketing, Fundraising, Social Media Marketing, Marketing Communications, Public Relations, Website Development, Nonprofit Marketing, Media Relations, Video Production, Nonprofit Fundraising, Nonprofit Consulting